Author Profile

Stuart Haining
He also has had a long-running love affair with an Aston Martin Vantage V8 – and he has used his sharp wit and really engaging enthusiasm to explain that in his book My Other Car is an Aston. A really fun book – and our first Bumper Bite-Sized Book.
A former banker turned marketeer, Stuart has worked on several world firsts – from running the UK’s largest in-house loyalty magazine to managing a £20m advertising budget, with detours along the way into a leading-edge CRM project, re-inventing the infamous BarclaySquare mall into the model now familiar at Amazon, developing the first usable MP3 download service, and raising Venture Capital to launch a technology incubator before completing a Management Buy-Out and eventual sale to a PLC. He was singled out by Barclays CEO for his blue-sky approach and his books show you why. The range of books that Stuart has written and is writing is wide – and new volumes will be added showing that versatility.