WHY YOU SHOULD WELCOME CUSTOMER COMPLAINTS

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Encapsulating decades of experience handling and analysing customer complaints, this book demonstrates how to employ that knowledge to help businesses improve customer satisfaction, improve public perception and improve their business.

As well as explaining the main types of complaint and why they happen, it’s also a practical, easy to understand guide which any size of business can follow to help resolve complaints and create loyal, happy customers who buy more, complain less and refer others.

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SKU: BSBB013 Category:

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Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Spain, United Kingdom, United States

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