If you work in retail, if you have a retail business or if you want to develop a retail business and or a retail business mobile app, this book will provide you with all you need to know about the mobile revolution that is driving the retail wars in the twenty first century. The book nevertheless goes wider than the mobile world and focuses on an omni-channel strategy. It also covers the real issues and impact on IT, marketing and operations in the retail world.
You will understand how both sides – the retailer and the customer – react to the different approaches and the retailer’s swing and the consumer’s pop style. If you are simply curious about mobile Apps for retail, you will be guided through the m-evolution based on real stories that represent the stepping stones for the retail industry.
By reading this highly focused book, you will:
-Understand why connected-commerce is not just a trend
-Embrace the changes through understanding e-tail and the m-customer profile
-Understand the range of impacts of mobile adoption in retail
-Appreciate the new omni-where: learning to believe in the new retail formats as something great for everyone.