BORN TO BE (UNCONCIOUSLY) BIASED – STRATEGIES TO UNBIAS YOUR DECISION MAKING
No activity in organisations is more important than decision making.
Unconscious biases, however, cloud our view, and threaten our ability to make optimal, rational decisions. These biases impact our thinking without us even being aware of it, so, because we don’t see our own unconscious biases, we often feel our decisions are based purely on “merit”.
This is not so. This book will lift the cloud, explain why decisions made purely on merit are generally a “myth”, and show you how unconscious bias impacts your decisions. This book will then provide you with practical strategies to minimise bias in your decision-making processes, helping you to optimise your organisational decision making and your organisation’s outcomes.
Fabi Fugazza ANZAM LLB BBusComm MMgmt GDLP is a management expert, international academic and lawyer with extensive experience in equity initiatives, human/civil rights and organisational management. She owns unconscious bias consulting and training business jObjective and is a multi-award-winning academic, having taught unconscious bias, law, business, public policy and social sciences in undergraduate and graduate programs across three continents.
REVIEWS
“Each of us think we are immune from bias, yet, as Fabi Fugazza details, we are all highly prone to making poor and unfair decisions about our fellow humans. Born to be (Unconsciously) Biased methodically explains why we suffer this affliction and provides techniques for each of us to be better decision makers.”
*****
Professor Brian Schmidt AC FAA FRS FTSE
Distinguished Professor
2011 Nobel Laureate in Physics
Australian National University
*****
“This book is a compelling deep dive into how decisions are made in business and is both thought-provoking and eye-opening. It will make you think twice about how you arrive at your decisions, and is engaging, well-researched, and yes, at times uncomfortable. A must-read for leaders in business.”
Joanna Robinson
Chief Marketing Officer
THE ICONIC
*****
“Fabi writes with clarity and purpose, providing instructive and thought-provoking guidance to the reader. Her words could not be more pertinent in the current climate.”
Jerome Doraisamy
Editor, Lawyers Weekly
