DEVELOPING PERSONAL EFFECTIVENESS IN BUSINESS

In every meeting or interaction in business, whether it is one to one or one to many, whether it is a water-cooler moment or a sales call, it is essential to realise not only how your opposite numbers understand what you are saying but also how to change the way you present your case so that they can understand you better. To become more effective in business you have to increase your personal effectiveness in communication. It provides quick, easy to read and authoritative insights into improving your personal effectiveness by explaining clearly how others think and perceive the world, how they listen and how they take on board the information with which you present them. It also shows you how to assess your own ability to understand other people and influence them. It boils-down many years of experience in sales, marketing, general management and board decisions so that you can be sure of making the right impact. It concentrates on the results you want whether that is increased influence or greater respect – and everything in between.