Elena is a strong believer that we learn best through communication and experiences. Fascinated by how technology has evolved and empowered the communication process, her area of interest and research has become virtual teams. As a strong supporter of remote working practices, she is devoted to tackling the challenges of the digital workforce and providing practical tips for their solution.
Following her master studies in International Business and Emerging Markets at the University of Edinburgh, Elena has been working remotely both as a freelancer and as a part of different types of virtual structures from outsourced teams, Extended Office Model to networked teams. Drawing on her experience, she writes about the potential hurdles of remote working in terms of communication bottlenecks, cultural clashes, and lack of team cohesion. Most importantly, she derives from real-life examples how to overcome these challenges and unleash the true potential of virtual teams.