Nothing Happens Until You Sell Something
This book gives a very personal view of selling and selling techniques based on a successful 40 year career in sales.
It graphically reveals the dos and the don’ts in sales – and how to capitalise on the dos and avoid the don’ts
It covers a full range of sales techniques from controlling meetings to closing deals, from dealing with awkward people – managers and customers – to creating opportunities to gain maximum sales.
It pulls no punches – and is a straightforward, no nonsense distillation of experience and success and will entertain and instruct in equal measure.