Author Profile
Alex Fenton
Prior to becoming an academic, he ran a digital development company and helped to get Manchester online with the Virtual Chamber in 1997.
He is winner of a range of teaching and digital industry awards including innovative lecturer the and European Search Awards. He also created a smartphone project for major sports clubs called Fan Fit, which helps fans to get active as an official club app. He also released a book with Routledge in 2020 called Strategic Digital Transformation.