Nigel has over 30 years experience in designing and delivering great customer service for all sizes and types of business – covering sales, marketing, product design, channel development, administration and retention. Although he describes himself as ‘just a simple Yorkshireman’, with over 20 years spent working for large corporates, his skill lies in being able to understand quickly how a business process works, how it impacts customers and how to make it simpler and better.

In 2014 he set up Simply Customer, which specialises in mapping customer journeys to show where businesses are losing sales, customers or generating queries and complaints, then redesigning the journeys and helping the business to deliver the change, giving them more, happier customers who buy more and stay longer. The company also help businesses to continually monitor customer satisfaction and feedback, making sure that they continue to deliver great service and profits.