Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Spain, United Kingdom, United States
Eben Black has created an amazing insight into the worlds of lobbying, public relations and political engagement and a brilliant guide on how to use these tools to create the best commercial and personal impact. In a highly readable book, complete with highly revealing anecdotes, Eben penetrates the mysteries and gives a practical guide to employing these techniques and shows where and how they are most effective.
This book is aimed at companies who need these services and aspiring professionals who want to enter this field – and is a first hand account of how to get the best out of lobbying, PR and political engagement from a man who has comprehensive, successful experience of all aspects of this subject. With instructive, and highly revealing examples, Eben has produced the definitive guide that will entertain as well as educate.