THE PRACTICAL DIGITAL MARKETEER Volume 5
Your Ongoing Digital Marketing
In the fifth volume of his five volume series on practical digital marketing, Stuart builds on all the techniques and tricks of the trade that he has introduced to the reader, and explains how to make sure your digital marketing is fresh, involving and dynamic. His focus remains on honesty and integrity and he vividly demonstrates how making far-fetched claims for your products or services will lead to a virtual, digital black ball – with your online presence reduced to a black hole that the search engines won’t go near. That very cold area of cyberspace is almost as difficult to emerge from as a real black hole – and Stuart’s sage advice about how to avoid being sucked into that form of oblivion is worth its weight in gold.
On a more positive note, Stuart shows how to remain ahead of the curve in digital marketing, showing how it is no longer even worth thinking about outsmarting the algorithms of the the international search engines. Instead, Stuart shows you how to work with the grain – providing those search engines with what they need to make you number one in everything you want to be first in. And being Stuart, the book ends with a really valuable offer that might well be the key to your business taking off in a stellar way.