THE PRACTICAL DIGITAL MARKETEER Volume 4
Be Sociable – Even If You Hate It
In the fourth volume of his five volume series on practical digital marketing, Stuart enters the rather murky but also exciting world of social media and gives you the most important information you need to be able to create an effective social media presence that will enhance your marketing programme rather than undermine it. He looks at standard areas, like word of mouth – also known as going viral, and brings his unique insights to bear so that you won’t waste time on pursuing ideas that sound fine but which are self-defeating. He also explores some of the more challenging and rapidly developing areas of the digital social environment and explains how you can harness them to your advantage.
Stuart is focused on human interaction and how, even in the digital world, you have to be conscious that it is people, individual people, that you are communicating with – and seeking to influence, at the very least. Then getting them to buy, if we’re really honest. He naturally has very practical tips on keeping your social media presence up to date, alive and engaged – which recognise how the digital marketeer’s initial enthusiasm and good intentions can be blunted and diverted. Stuart’s approach will allow you to stay ahead of the game – and yourself. Naturally it is an easy read – and fun to read at that – and packed with gems in a book that is still short enough to read in less than an hour.