THE PRACTICAL DIGITAL MARKETEER Volume 3
In the third volume of his five volume series on practical digital marketing, Stuart focuses on your website and with the different perspective that Stuart always brings to his work, he shows how to turn a standard part of your digital marketing into a dynamic, highly effective, marketing tool for you. He starts with a real challenge – do you actually need a website at all – and then takes you through some of the well-known and widely believed aspects of websites that are in fact often rather useless today, and by doing so helps you build an understanding of what a website can accomplish for you – in the right hands. And with Stuart’s guidance those right hands can be yours.
With his wry sense of humour, he looks at how ancestry can not only determine how individuals perform but also how websites will deliver or not deliver real value. Because Stuart has such an intimate understanding of the major search engines, you will begin to understand how using sleight of hand and being less than truthful can actually destroy your marketing campaign rather than propel it to success. With his focus on integrity, on creating interest and engagement, Stuart will, in about an hour’s reading, give you the basis for re-evaluating your web presence or creating a stunning web presence is you haven’t yet started. And Stuart shows how it can be fun – if relentless at times.